About

I’m Alizée Baudez, an international SEO consultant in Strasbourg.

I work in French, English and German on how multi-market brands show up in search, and now in AI answers too.

Independent since 2016, after starting out in digital marketing for international markets in Paris.

Alizée Baudez, smiling, in a black blazer — Strasbourg, usually from my home office 🥨

years independent

projects since 2020

clients

markets

Path

Ten years of international search, in four dates.

2016

A first invoice, a company ID and a first job, the same week. I ran the SEO-heavy website of a Parisian business school, with the business growing on the side.

2018

Full-time independent. Two years of home offices across Europe, in Bologna, Gdańsk, Vilnius, Budapest and the Canary Islands: international SEO while living it.

2020

Strasbourg. Steady growth through a pandemic and an industry that changed more than once: Core Web Vitals, E-E-A-T, then AI-driven search.

2026

Year ten. A cross-border study of AI answers, 1,944 tests across France, Germany and Switzerland, presented at Bizz & Buzz, and a talk at Google Search Central Live Deep Dive Europe.

Industries: fintech, higher education, SaaS, automotive, food and beverage, tourism, professional training, e-commerce and media. Markets including the UK, Germany, the US, Canada, Australia and the UAE.

How I work

I decide with you. Your team ships.

Asynchronous first

Most of the work happens through shared documents and clear written thinking, with calls only when they’re useful.

The analysis, first-hand

You read the analysis as I wrote it, and you talk to the person who did it.

Sized to the market

I recommend what each market needs, even when that means less work for me.

Full accountability

One consultant, fully responsible for the work, from the first call to the last report.

How I use AI

AI does the collecting and the first pass. I do the judgement.

And I check everything that reaches you.

The 2026 cross-border study

What I use it for

Collecting data at scale

I use dedicated tools whose methodology I trust, and build my own scripts to gather search results and AI answers, market by market. For my 2026 cross-border study, a Python and Playwright pipeline built with Claude Code ran 1,944 tests across three countries, three languages and three AI tools, with quality checks and repair scripts on a frozen dataset.

Classifying and analysing

Clustering keywords, sorting cited sources by type, crossing Search Console exports with crawl data. In the study, AI agents did a first coding pass on a shared codebook, on blinded files; I reviewed the rules and every low-confidence case.

Crawling and checking sites

Scripts that read structured data, titles, canonicals and robots rules across a whole site, so an audit starts from facts.

First drafts

Briefs, audit write-ups and meeting recaps start as drafts. I rewrite them.

Small tools for one situation

A dashboard or a calculator when a spreadsheet isn’t enough.

Repeatable procedures

Recurring work is written down as procedures, so quality doesn’t depend on the day.

Tracking AI answers over time

The same prompts, per market and language, re-run on a schedule, so a change is a trend and not a one-off.

Checks after each release

Automated checks on hreflang and canonicals, so a deployment doesn’t quietly break a market.

Recurring reporting

Make automations assemble the routine parts of a report, so my time goes to reading it.

What stays mine

Priorities, market and cultural judgement, the voice, and everything that goes in front of your team. Sources and figures are checked; anything uncertain is flagged, not smoothed over.

Your data

Client data stays in your tools or in paid accounts that don’t train on it; nothing confidential goes into public tools; exports are anonymised where possible. If your company has an AI policy, I work within it.

Alizée Baudez on stage at Google Search Central Live Deep Dive Europe 2026 in Barcelona, in front of her talk title

Speaking & teaching

On stage, and in the classroom.

Google Search Central Live, Deep Dive Europe 2026, Barcelona.

I speak at international SEO conferences, from Google Search Central Live to SEO Camp Day and Bizz & Buzz, and teach SEO at EM Strasbourg Business School, as I did at Epitech for four years.

Speaking Training

What clients, colleagues and students say.

“Before coming to Alizée for SEO services, I had not touched anything at all on my website for SEO. (…) I’m now seeing more and more traffic to my site, more orders from Search, and more impressions on my stationery!”

Kayla Hutchinson · Lucky Dog Design Co.

“After a year of working together, I can only recommend Alizée’s work in three languages (French, English, German). It is marked by precision, respect for deadlines and care in measuring how well communication on Facebook, Twitter and LinkedIn performs.”

Prof. Michel Kalika · President, Business Science Institute · translated from French

“Alizée is perceptive, level-headed and organised, and her analytical skills are an asset! (…) Her attention to detail and to work done well made her a highly valued colleague, easy to trust.”

Philippe Christophe · former manager, Zooplus · translated from French

“Working with Alizée is great. As well as being a lovely person, she handles her subjects perfectly.”

Clément & Laetitia Renaut · translated from French

From students

“I really appreciated having an external, self-employed teacher: she could tell us more precisely about her work as a freelancer.”

MSc Digital Marketing, EM Strasbourg (2022–23) · translated from French

“A very friendly teacher who knows what she’s talking about and illustrates with examples from her own professional work.”

MSc Digital Marketing, EM Strasbourg (2023–24) · translated from French

Start with the market that worries you most.

Let’s look at it together.

A short call to see which market to look at first.

Book a call