Training

International SEO, taught by someone who does it.

Half-day and full-day sessions for in-house teams, schools and chambers of commerce, in English or French.

Built around your markets and your site, so the team leaves with decisions it can act on.

Plan a session

Formats

Chosen with you, before the day.

Half day · EN or FR

Briefing

For leadership or a mixed team: what international search is, and what to decide first.

Full day · EN or FR

Workshop

For the people who run the site: your markets, your pages, worked on together.

Course · FR or EN

Schools & chambers of commerce

Modules for business schools, chambers of commerce and training organisations, from SEO fundamentals to international search.

Rate card

Training rate card, excluding VAT
Format	Remote	In person
Half day (Briefing)	€1,200	€1,500
Full day (Workshop)	€2,200	€2,700
Module over several sessions	On request	On request
Schools, chambers of commerce and training organisations	On request	On request

Up to 12 participants per group. Beyond that, a second session or a quote.
Preparation is included, built around your markets, with exercises on your own site.
Every format runs in English or French. Modules can run over several sessions, for example 6 × 3 hours.
In person: I’m on site with your team, with hands-on support while everyone works on their own site.
Remote: the format adapts, with shorter blocks and breaks designed for screen attention.
Schools and training organisations: delivered directly or through your training organisation.
Travel outside Strasbourg billed at cost.
Prices exclude VAT. A signed quote confirms the booking.

What learners say, in writing.

Evaluations

Rated by the people in the room.

What learners wrote in their course evaluations, from business school classes to professional training.

95%

of EM Strasbourg students appreciated the course overall

96%

found the teacher approachable

5/5

for a professional SEO training, October 2023

4.8/5

for the quality of teaching at Epitech, 2022–23

24 of 24

Epitech students found the ranking competition relevant and clear

EM Strasbourg figures: 7 course evaluations and 158 students, 2021–2026, counting “yes” and “rather yes”.

“Alizée was a great teacher throughout, explaining the purpose of each exercise and putting it in a professional context.”

Professional SEO training (Oreegami), 2023 · translated from French

“Business-focused. The course shows you, concretely, how to run a real audit and what professional clients expect from one.”

MSc Digital Marketing, EM Strasbourg · translated from French

“Nothing to fault. Alizée is a brilliant teacher, knows her subject inside out, and is genuinely warm and friendly.”

Professional SEO training, 2023 · translated from French

Topics

From the basics to your markets abroad, in the order people learn them.

Each stage builds on the one before. Book one stage as a half or full day, or the whole path as a module.

Stage 1
Understand
- SEO fundamentals and strategy
- Google Search Console
Participants leave able to read their own search data and set priorities from it.
Stage 2
Research and audit
- Semantic analysis and keyword research
- Running a real audit for a professional client
Participants leave able to research what people search for, and turn an audit into a ranked list of actions.
Stage 3
Across languages, and with AI
- Managing multilingual sites
- International SEO and AI visibility across languages
- AI and tools for SEO
Participants leave able to check how each market and each AI tool sees their site, and to use AI tools without trusting them blindly.

The same material, in the classroom.

Teaching

SEO at EM Strasbourg since 2021, and four years at Epitech.

Students compete to rank on Google for a mystery keyword. They audit their own site, implement the changes and build a content plan, and part of the final grade is their final ranking.

At Epitech the course leaned technical. At EM Strasbourg Business School it is built around business decisions, for future entrepreneurs and marketers.

I rebuild the course around each class. This year I added a session on how the internet works and on web culture, because these students are expected to publish on the web and optimise for it, but nobody taught them how it works underneath.

Learning by doing: in the Google Ranking Competition, groups build their own site and compete to rank it over several weeks.
Real sites, real audits, company cases, the tools of the trade.
Slides and Markdown files participants can reuse with AI tools, plus metacognition tools so AI supports their learning instead of doing it for them.
A practitioner who teaches: examples from my own client work.

“An engaging and dynamic course that’s perfect for beginners yet filled with essential skills for everyone.”

EM Strasbourg student

“The teacher’s passion for SEO is not only evident but also contagious. The interactive and participative approach makes learning stimulating and enjoyable.”

EM Strasbourg student

“Very competent teacher, very educational, a real pleasure to learn from.”

Epitech student

Tell me about your team and I’ll suggest a format.

Plan a session.

Who will be in the room, which markets matter, and what they should be able to do afterwards. A signed quote confirms the booking.

Book a call