Resources · Articles
Notes from international search.
What I learn working across markets, in French, English and German: international SEO, multilingual content, migrations, and what AI answers say along the way.
Latest · International SEO
Translation comes fourth: what to get right before you sell in a new market
Translating your site settles the language question, not the market one. The three checks that come first, and why the order is the strategy.
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- International SEO
28 September 2026 · 6 min readTranslation comes fourth: what to get right before you sell in a new market
Translating your site settles the language question, not the market one. The three checks that come first, and why the order is the strategy.
- AI visibility
22 July 2026 · 10 min readAI Overviews launched in France. Here's what the markets that went first already know.
Google launched AI Overviews in France on 22 July, ahead of schedule and without a publisher deal. What Germany, Italy and the US data already tell us.
- International SEO
6 July 2026 · 8 min readInternational SEO Readiness: What to Establish Before Your Market Entry Brief Goes Out
Some international SEO strategies fail before they start. What to establish before the brief is written: demand fit, market knowledge, local authority.
- AI visibility
22 June 2026 · 10 min readInternational GEO: why multi-market brands need a different framework
Most GEO advice was built for single-market, English-language brands. Across several markets, that covers 30% of the problem. Here’s the other 70%.
- International SEO
22 May 2026 · 5 min readTen years of not compromising: what I actually believe about international SEO consulting
Ten years independent: what I’ve learned about international search strategy that I’d stake my reputation on. No frameworks to download, no listicles.
- International SEO
8 December 2024 · 5 min readDigital Expatriation: A Framework for International SEO
Transform your SEO approach with Digital Expatriation, a framework designed to help brands resonate with audiences in any market.
- AI visibility
2 November 2023 · 6 min readHow structured data is paving the way for AI-generated search
How structured data and AI work together, as discussed at Google Search Central Live Zürich 2023, and what that means for search engines and businesses.
- Talks and teaching
4 September 2023 · 3 min readSearch with Candour feature: My Take on International SEO and Freelancing
Highlights from my appearance on the Search with Candour podcast: international SEO, freelancing, and working with clients from many backgrounds.
- AI visibility
10 February 2023 · 5 min readUnderstanding and using AI for international SEO
AI handles hreflang and schema well. It fails on cultural nuance. A practical breakdown of where AI tools help in international SEO and where they mislead.
- SEO strategy
3 August 2022 · 3 min readPodcast: SEO strategies that stand the test of time
A 2022 podcast on long-term SEO strategy: keywords, timelines, reacting to algorithm updates, and what has changed since. Key points from the episode.
- Talks and teaching
1 August 2022 · 1 min readFrench technical SEO round table, SEO Kitchen Show (Oncrawl)
Replay of the Oncrawl SEO Kitchen Show round table on French technical SEO: what technical SEO is, its role in a strategy, current trends and tools.
- SEO strategy
14 June 2022 · 2 min readSemrush #SEOThread: search intent for product pages
I took over the Semrush #SEOThread on Twitter to write about using search intent to optimise product pages. The key points, with links.
- SEO strategy
2 March 2022 · 3 min readPicture perfect! 📸 Increasing relevant traffic for an independent photographer
How an independent photographer used tailored SEO to grow relevant organic traffic and local visibility, and win more of the clients she wanted.
- Talks and teaching
30 October 2021 · 10 min readTeaching digital marketing at EM Strasbourg, 2021/2022
A second-year digital marketing class at EM Strasbourg Business School: how websites work, how users behave online, and the core of digital strategy.
- SEO strategy
9 November 2018 · 2 min readContent repurposing: recycle content you already have!
Content repurposing: how to recycle the content you already have into new formats and channels, instead of starting every piece from scratch.
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