Legal
Privacy policy
Last updated: November 2026
1. Who we are
The data controller for this website is:
Alizée Baudez, SEO and GEO consultant, sole trader (entrepreneuse individuelle, EI)
SIRET: 819 593 153 00045 · VAT: FR94819593153
1 rue de Wasselonne, 67000 Strasbourg, France
Email: legal@alizeebaudez.com
2. What data we collect
- When you book a call (TidyCal): your name, email address, the answers you give in the booking form and the details of the appointment.
- When you subscribe to the newsletter (MailerLite): your email address and, if you give it, your first name.
- When you request the agency rate card (MailerLite): your name, your agency’s name and your email address. They are used only to send you the rate card and to follow up on your request; you are not added to the newsletter.
- When you write to us: any information you choose to share, by email or through LinkedIn.
- When you visit the site: Cloudflare Web Analytics counts visits without cookies and without identifying you (pages viewed, referring site, country, device type). Like any web host, Cloudflare also processes technical data such as your IP address to deliver the site and protect it from attacks.
3. Why we use your data
- To answer your requests (including rate card requests) and prepare the calls you book (legal basis: legitimate interest and steps prior to a contract).
- To manage the client relationship and carry out the work (performance of a contract).
- To send you the newsletter, if you subscribed (consent, which you can withdraw at any time through the unsubscribe link in each email).
- To understand how the site is used and improve it, from anonymous statistics (legitimate interest).
- To meet our legal and accounting obligations (legal obligation).
4. How long we keep your data
- Prospects (no signed contract): 3 years from the last interaction.
- Clients (contractual data): the duration of the contract plus 5 years, for legal and accounting requirements.
- Newsletter subscribers: until you unsubscribe, or after 3 years of inactivity.
- Visit statistics: anonymous and aggregated; they contain no personal data.
5. Who processes your data
We do not sell or rent your data. It is processed by the following providers, strictly for their purpose:
- Cloudflare (website hosting, security and visit statistics): Cloudflare privacy policy
- TidyCal (appointment booking): TidyCal privacy policy
- MailerLite (newsletter): MailerLite privacy policy
- Google Meet (video calls): Google privacy policy
Some of these providers are based outside the European Union, mainly in the United States. Transfers of your data to them are covered by appropriate safeguards: the EU-U.S. Data Privacy Framework and the European Commission’s standard contractual clauses for Cloudflare; the EU-U.S. Data Privacy Framework for Google (Google Meet); and the European Commission’s standard contractual clauses for TidyCal and for MailerLite, which stores data in the European Union.
Digital products are sold on Gumroad, under Gumroad’s own terms and privacy policy.
6. Your rights
Under the GDPR (EU 2016/679), you have the right to:
- Access: request a copy of the data we hold about you.
- Rectification: correct any inaccurate data.
- Erasure: request deletion of your data.
- Restriction: ask us to pause the processing of your data.
- Portability: receive your data in a structured, machine-readable format.
- Objection: object to processing based on legitimate interest.
- Withdrawal of consent: at any time, for the newsletter.
To exercise any of these rights, write to legal@alizeebaudez.com or to the postal address above.
You also have the right to lodge a complaint with the French data protection authority (CNIL, cnil.fr) or with the supervisory authority in your country.
7. Cookies and storage
This site sets no cookies of its own and shows no cookie banner.
If you use the light and dark switch, your choice is saved in your browser (local storage) so the next page opens in the same mode. It stays on your device and is never sent to us.
The booking calendar on the contact page is provided by TidyCal and loads only when you scroll to it. TidyCal may set functional cookies needed for booking, for the duration of your session, under its own cookie policy. Buying a guide happens on Gumroad, under its own cookie policy.